Distributors get customers who ask for a product by name and this demands strong branding. It usually falls upon the manufacturer to provide marketing support to them to boost sales. This can range from the provision of display material for the showroom through to media advertising or mail shots aimed at drawing a response and directing it to the distributor.
Oman Cables installed LED signage and display stands at every major showrooms in Oman which in turn received a major response from distributors and its customers.
Our point of sales is an important location for promoting our brand to our actual customers. It helps us stand out from our competitors during their decision cycle. We have installed LED signage and Display shelves across GCC at all major distributor showrooms.
The distributors are pleased with our branding support and reported increased sales.